How to Use Low Ticket Offers to Sell Your Mastermind with Kate Jefferies

I interviewed online business veteran Kate Jefferies, a true expert with two decades of experience in digital entrepreneurship. We dove deep into the strategies behind creating profitable, sustainable businesses - focusing specifically on the dynamic relationship between low ticket offers and high ticket masterminds.

00:00 Introducing Kate Jefferies, and juggling parenthood and business
05:05 Balancing client interactions and personalised support
07:16 Importance of consistent revenue
10:55 Using low ticket offers for leads
14:25 Building authority for low ticket offers
19:05 Changing ad strategies over time
21:53 Ready-to-go customer strategy
24:07 Discussing high-ticket sales strategies
27:14 Using tech to identify buyers
31:20 Choosing and sticking with one strategy
33:07 The challenges of low ticket offers

If you’ve ever wondered how to design offers that not only attract buyers but also guide them naturally toward your most premium programs, this episode is packed with practical advice. Kate pulls back the curtain on her journey to launching a high ticket mastermind, shares what it takes to engineer effective low ticket funnels, and discusses how refining your offers can set the foundation for long-term business success.

LINKS:

FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

Transcript

SPEAKER_01 0:00

Okay, so you have been in online business for 20 years next year. I'm sure you have mixed feelings when I say that out loud. Very. But what I want people to hear when they hear that is all the things I know about you, which is absolute veteran of the game. The person that I will voxer, if I want to know anything about funnels, like knows more about funnels than most people. Like you're so experienced across all offers. And again, like from low ticket to mid-tier to high ticket, like you've just done so many different things in business. Specifically, I want to talk about the relationship between low-ticket offers and high-ticket masterminds today. And we're both like such practical girlies. It's like I just feel like we need to almost bring everyone in with us. It's like we're very practical. This is what we're talking about, and this is how we're gonna do it. Yes. Get a notepad. Get a notepad. Yes, get a notepad. We're gonna make this so practical. Okay, so last year you brought in a high-ticket mastermind type of offer. Can you share like why did you do that? How are you enjoying it? What are you loving about it? Like, just tell us a bit about it.

SPEAKER_00 1:18

Well, I mean, to be honest, it's always been on my I would like to do one day list because I think I've been really privileged to be in some amazing spaces like that. That was always been my favorite part almost of being an entrepreneur. Like when you get to come together, meet other amazing people, you know, be guided by the right person. And and there's so many different versions of what this can look like. And but I was never, I guess, quite ready or felt confident enough to do it. And there was two main reasons. One is I'm a terrible introvert. And the thought of having to like, it's almost like having that thing in my diary of like, I'm gonna have to go and be around people in person. This sounds terrible. Even though once I got there, I'd probably love it. But I just like that pre-anxiety. I was like, no. And then also I have, well, he's now six, but it was just, it didn't feel possible with like the amount of energy I had and like with my time really being not so much not flexible, because obviously having your own business, you can always put a bit of flexibility in, but more like likely to blow up at any point. Like I'm just always just one phone call from school or daycare away from all the plans completely changing. And I just didn't feel like I could create something where I'm like, okay, everybody come and be in this room on this date without knowing that I could even 100% guarantee I was going to be in that room on that date. So that was always kind of like a, I would like to, but I don't know how to I would make that work. And then I think one of the things that was like kind of came together at the same time was I think like we all saw, well, everyone selling mid-tickets, so that that was kind of slowing down. My son's now in school, so that gives you slightly more reliability. Still not like the number you're my hope. Yeah, sorry, I had to break it to the number of phone calls I get from Sigbay is just not, it's um, it's ridiculous. But you know, 80% at least. And then also from obviously we kind of got to know each other a bit better over the last sort of year or so and seeing more behind the scenes of how you've been able to manage it as a new mom and things like that. And I was just like, all these kind of bits kind of came together all at once. And I was like, oh, this is actually feels I feel like I could create a space that would be valuable that would actually also be flexible. Yeah. And that was the two bits that needed to come together. Um, and then I And I was like, yes, yeah, yes, she sees. It's like the light bulb goes on. And yes. Uh, and then it was just a matter of getting over myself a little bit with the like, how can I sell this? How can I put a price like that on something when I'm so used to being automated webinars and everything is, you know, I don't speak to people, you know. So a little bit of mudding in the waters and figuring that out. But it's been great. It's been very good.

SPEAKER_01 4:11

And I remember us having like really great conversations when you were putting it together. And I feel like such a big takeaway for everyone listening is that whenever I'm surrounded by people who have built amazing businesses, I'm always reminded that it's the people that have built amazing businesses that have lasted the test of time that spend a lot of time on their offers, like genuinely spend a lot of time thinking about their offers. And I think I posted about this recently. Like you could argue that it's the people who know how to make sales that then have the privilege of spending time on their offers, but I would actually argue the reverse. Like, I think that it's b they're successful because they've gone, how do I actually make something really good here? And how do I set this up in a way where it's going to get results and be really right for me and sustainable for me?

SPEAKER_00 4:59

Yeah.

SPEAKER_01 4:59

What do you like love about the offer you've created? Like, what are the pieces where you're like, yeah, this is so it for me?

SPEAKER_00 5:06

I think that being able to find that right mix of being able to show up and kind of create, I guess, options and opportunities for people to have that more one-on-one time with me and with like be able to get someone to like really just deep dive into their business, but without it being days and days of calls in my calendar, which was just never gonna happen. I was like, I would find that so, so draining. So it was like finding that balance of how can I structure something that is going to, I mean, when people come in, they're gonna have what they need, how to actually target it to the kind of person who wants that. Like they necessarily want extreme hand holding the whole way through. And then what can we also put in there to make sure that in between they've got the touch points, they've got the things that they need. And it's actually funny that you said that because I just did the whole export from Chat GPT. Like, you know, sorry, ChatGPT, we're done moving over to Claude. And you have to pull it out and it gives you this like summary of all the things you've talked about. And it says like the top three things you're talking about, like offer refinement, number one. Like it was, it was like she really probably needs to move on from that. I'm like, like, thank you, Chat.

SPEAKER_01 6:20

But like it's a positive thing. Wow, yeah, you really invested the time in offer refinement.

SPEAKER_00 6:28

Yeah, me and my two hour walks on the weekend, Chat GPT, we spend a lot of time talking about it. Yes.

SPEAKER_01 6:33

But you got there, you created it, and you put it out into market and it's like killing it.

SPEAKER_00 6:39

Yeah, it's good, it's been really good. It's and now I've like we've we filled the first um sort of cohort, and now obviously it's like learning all the other pieces to come in as far as you know, rate like when do we start promoting the next one? How do we invite people to like find out who wants to stay or who's sort of had you know the completion of what they may favorite conversations? Um so it's been fun. I love particularly having been in business for so long, I love being able to learn new things. Yes. Because I think it does get a bit like it's a privilege to be bored in your business. Yes. But we got into business because we wanted things to be, you know, interesting and exciting. So it has been very fun to do that.

SPEAKER_01 7:17

And yeah, well, what you just described, I think is like another big teaching moment for people because it's the aim is boredom to create that because it's like boredom means consistent revenue, consistent profitability. Like that's ultimately what you're scaling to create, and also recognizing that if you feel that, it's like, well, what can I intentionally sink my teeth into in a way that's not gonna destroy my business, but actually support it. So people will often, I'm sure you say this all the time as well. People often go, Oh, I just need to like get my hands dirty in the thing that's actually working the best, and then I'm gonna just like cause so much havoc in my business. But actually, you were like, Oh no, there's an opportunity for me to add a new offer here, and that's the thing that I'm just gonna like play with instead.

SPEAKER_00 8:00

Yeah. And it's it's always a tricky one to know like, is this shiny new idea a shiny new idea? Or is this actually a good strategic move and a good use of your time? And I've definitely got that wrong many times. But I feel like this was like it, you know, like it felt like it it makes sense to have this in our business now. And yeah, it's been really fun.

SPEAKER_01 8:19

And it wasn't just like your blonde mate being like, go, Kate, this is gonna be a great idea for you. No. So, okay, so I want to transition into the low-ticket to high ticket. Yeah. Something that I know you've gone really deep on this year is the relationship between low-ticket offers and high-ticket masterminds and how the marriage of the two, you know, that is essentially the pathway to sell out your high-ticket offers. I almost want to come at this like in the way that is relevant to how you teach it. Like, what is your approach there? And why do you think it's so supportive for you in selling out your mastermind? Like bring us into that.

SPEAKER_00 9:02

So I think for any type of offer, but I think particularly with offers that are more premium investment, it normally the amount of time it takes for someone to find you to then being comfortable enough or ready enough to actually make that level investment is it's a longer period of time. Totally.

SPEAKER_01 9:21

I think it was like 260 days was the last I read. Right.

SPEAKER_00 9:24

Yeah. Yeah. Nine I'm yeah, nine months to 12 months, I think is the and apparently it is getting actually getting longer because just of the, you know, the environment that we're in. People are more savvy, people are a bit more distrustful, like you know, they want to make sure they're making good investments. They've probably been burned before. Yeah. I think I could have bought a small condo on the money that I have wasted on things that didn't work out how I hoped. So, you know, I and I totally understand that. So for someone who's wanting to be able to be selling and growing consistently, you need to find a way. Like, how are you gonna bring people in? And then how are you going to not just be like, all right, I'm gonna spend $10,000 a month or whatever on leads, and then I'm just gonna suck up that cost for nine months. And then hopefully I start making some sales. And then those sales are all just paying back this thing. Sunk cost. Yeah, yeah, yeah. And then if it didn't work, if you spend all that amount of time and you actually brought in the wrong type of people or you weren't promoting to them the right way, or they weren't connecting enough, or whatever it's happened, then you've just that's really dangerous. Yes. And it's also something that most people aren't able to do. Like most people don't have that ability.

SPEAKER_01 10:37

Um, you got to have a big cash outlay up front to be able to survive that period. And it's a lot of like sitting, waiting, wishing.

SPEAKER_00 10:44

Yeah. And I think to have a business that's that's consistent and reliable and preferably growing, you do need to have constant lead flow. So it's like, how do you get both? Yes. So I've always looked at low-ticket offers as a way of paying for your lead flow. Yeah. So preferably it's profitable. Some markets it is a bit more tricky. Yeah. Um, although amazingly, right now, and I just feel like I need to like rub myself on wood because like there's not knocking's not enough. Like in my niche, which is very expensive, we do actually have a profitable low-ticket offer right now, which even at scale, um, which is amazing. But even if it was breakeven, like even if you were, you know, able to spend that $10,000 and bring in really good quality people and have, you know, a few thousand people joining your list every single month, like without going, oh, it's cost me all this money and I have this risk. Exactly. And then all of and then that all flows through and to every single part of your business. And I think that's where whenever people are feeling stuck or they're not growing, it's always either like you've got an offer problem or you've got a lead flow problem. And if your offer is good, then you just need to get enough eyeballs in it. But most people can't afford to do that. And the other option, which is like organic, is so unreliable and so time consuming that it's not always a good option for people either. Like it's good to have a little bit of both. But if again, if you're like, no, I want to, I've got big dreams, I've got big goals, I can't be waiting for the algorithm to choose me. Yeah, I want something I've got a bit more control over. So that's where I really love a low-ticket offer. Yes. And then the other part of that is that you're also getting people who are now buyers. So they're not just leads. Yep. They've, and from that point of view, of if you think about like the trust recession that everyone's talking about right now, that if you think about it, if people come in, they've purchased something in the first place, that thing was good, like that's important. You can't just whack a $27 price tag on something you would have had as a freebie. And that's going to give them more trust in you.

unknown 12:49

Yes.

SPEAKER_00 12:49

And it's also going to give them more trust in themselves. Because I think a big part of that whole trust recession thing we're seeing is people have, and again, I'm very guilty of this, they've gone out and bought a lot of stuff they've never even done. Yes. So if you can get them a little win or a little something, that is going to help to close that gap of the nine months. Like, you know, that's going to cut it in half, even less. Like, because now people are like, oh, I've got a little bit of momentum. I like this person. This feels good.

SPEAKER_01 13:17

What else do they have?

SPEAKER_00 13:19

Uh, rather than why is this person emailing me all the time? I forgot I even got on their email list. So it just kind of takes you up to that next level. Like it kind of brings a relationship like speed dating style, kind of. And that's just that all flows through, regardless of how you then go on to sell your other offers.

SPEAKER_01 13:39

And so what I think is really so there's a couple of things I think are interesting here. The first is that I also think most people are just not committed enough to spend the like two seconds, aka few hours that is required to actually put together a low-ticket offer and get a funnel around it.

SPEAKER_02 13:58

Yes.

SPEAKER_01 13:59

And so anyone who is willing to do that, like you're kind of already at an advantage because for whatever reason, unless it's like a live paid workshop, that's like the fastest way I can see people implementing. I mean, I love live paid workshops as well. But to actually put together something low-ticket, which is so easy to do now, right? Like you can basically just get AI to scour through your existing content hub and pull out the things that are going to be most relevant. Yeah, yeah. Like, how the other thing I was gonna add there is I find that that authority on the front end is like the biggest piece when you're selling your low-ticket offer. Like, have the authority, have the experience or the experiment in your, you know, life or business or relationships or money or whatever it is that you're selling, package that and then sell it. Like, how do you, like, what do you see? Or what are some of the unique things that maybe you're not saying out loud as much that you see as being like the success things that people might not be thinking about when they're creating their low-ticket offer?

SPEAKER_00 14:59

I think the sort of um, well, it's there's there's a bunch. Yes. But I think a big mistake people make is they try with their low-ticket offer to make it something that's like a mini version of what it their next thing is. Yes. And that doesn't really work. Because usually that means it's now gotten, it's quite a broad promise or what they or what you're gonna be teaching, or it's maybe even something that needs a bit of explaining, which you don't have the time for. Like people are scrolling and you have to grab their attention, you have seconds for them to go, oh, that's interesting. Yeah. And you have to keep that momentum all the way through. Like realistically, they're not reading that sales page really. Like the most of the buyers are should be from the ad 80% of the way there. Yeah. Which to be able to explain what this is, why they need it, why it's unique and different, something they haven't tried before, like it that has to tick a lot of processes. Yeah. Yeah. And so I think that sort of I'm just gonna make, which I think people think they're doing the right thing because they think, oh, this is gonna then lead so nicely to my main program. Cause I'm gonna give them a little taste of that. But I think we have to kind of like divorce ourselves from that a little bit. Yeah. And it needs to be more specific. Yeah. And I also think that people need to kind of be okay with, particularly if their goal is to run ads at scale, yeah, with not just appealing to their ideal, ideal client.

SPEAKER_01 16:19

Tell us more.

SPEAKER_00 16:21

So with, and this is again, this is what Facebook is doing right now. Give it a week and a half, and it'll probably be completely different. No way. No, we're good. But like right now, Facebook is really loving having a big audience that it can go and find you people from. Like the big, I'm talking like tens of millions.

SPEAKER_02 16:38

Yes.

SPEAKER_00 16:39

And to be able to get like a good cost per lead, or the good cost per sale, sorry, that is gonna allow you to scale, which is kind of these bits all go hand in hand. You're like, you need to be able to sell your thing cheaper than what people are paying for it. Otherwise, you're not getting your money back. You need to give Facebook what it wants. So Facebook wants a really big audience. It wants to be able to get lots of conversions for you. It actually does. I think people think that it's evil in some ways, I'm sure that it is, but not in this way. It's actually, it wants you to do well because then you'll spend more money. Like that's kind of how it is set up. So if you go, all right, I've queried this thing that my ideal client is going to lose their mind over, but your ideal client realistically is like 100,000 people in the world. Then Facebook is like, I cannot find enough of those people. Yes. So what it does is it makes your ads really, really expensive because it's just too hard. Like it's trying, but it's it's too hard. And so you're not gonna be able to get the scale. Whereas if you're like, I've created this thing, my ideal clients are gonna love it, but so are all these other people. Then all of a sudden Facebook's like, oh great, I can get you 10 of these, 10 times as many sales. Yes, it's gonna cost you a fraction of what it would have cost you. You're probably still gonna get the same number of ideal clients in. But those other people who, you know, nothing nothing wrong with them. They're just maybe not gonna be part of the X percent that then goes on to buy your main offers. But if you were running leads, it would be the same anyway. Like if you're doing lead ads, you only sell to a certain percentage.

SPEAKER_01 18:10

It's so good because like what you're describing is the exact same strategy I'm talking about with clients when we're talking about trial reels right now.

SPEAKER_00 18:17

Yeah.

SPEAKER_01 18:17

You know, like go broader, go, you know, don't be super niche with your top of funnel, like get heaps in and then we can refine as we go. And that's not always like been our strategy in the online space. So it's really interesting that in this time, and it obviously makes so much sense, but it's really interesting that right now it is more about like be specific, but also be really mindful about making sure that it's specific to a big pool of people.

SPEAKER_00 18:47

Yeah. Yeah. Because it is, it's top of funnel, right? Like, like you've seen all those diagrams, it's it's a it's an inverted pyramid. And the big, big chunk of the top, you want to have as many people in there as possible. So as that gets sort of brought in and like filtered down, you're getting enough people at the end. Yeah. And so that I think is a bit of, yeah, it is very different. Like back in, I say the good old days. Yeah. You know, we would run ads that were, we'd have these crazy complex ad setups where it's like someone's gonna look at this page and then we're gonna show those three people this ad. And it's the it's the opposite now. It's just like give me the, give me a country's worth of people. Yes. And let's see which ones, which see which ones like it. And it all, and I think the thing to be okay with is because I know them some people are like, oh, but now I'm getting these people on my list and they're not my ideal clients. Like, what do I do with them? You can segment, you can filter them out. They'll probably self-select out as well. Yes. You know, um, you can do some more like clever things with having like qualifying questions on any you know, landing pages or um on registration forms, things like that. So it's a simpler process to do that, or you can just over time going, well, they're not reading it because it's not for them. Totally. We filter them out. That's okay. Um, just like you would do with the all the people who've opted in for your very specific lead magnet who are 10 years off ever being totally okay.

SPEAKER_01 20:11

So, what is your strategy for taking people from low-ticket offer to high-ticket mastermind, knowing that? And I love what you said before, because just to add like color and context to this question, I think far too many people are asking themselves, how do I fast track the buying process? And not enough people are asking themselves, if this is the data around how long it takes people to buy, how do I work with it to actually maximize purchase? And that is just so short-sighted, asking that fast tracking process. Actually, if you think about it as how do I maximize it, you're probably gonna do a better job anyway. But you spoke to this so well before. Like if we know that that buying process is longer, we're bringing people in they've purchased, which already reduces the likelihood of how long it's gonna be before they purchase again. How do we keep them warm between low ticket and high? What do we do there?

SPEAKER_00 21:13

So, I mean, there's so many fun things that you can do here, depending on how complicated. Can I have a whiteboard? Um, no, so there's like there's lots of different things you can do. And I think it does depend on what works with your promotion calendar and things like that. But I always almost look at like there's lots of like different engines that you can install and activate depending on what makes sense for you and the other pieces of your business to support a more premium offer. So that could be um, and and I'm glad you said thing about like we're not trying to necessarily dissolve the amount of time because that is just a really, really difficult thing to do. Yes. That's like if you had a big sales team and a massive budget and you were probably charging 10x what you're actually charging right now, so you can afford. All those things, you could probably be harassing people on the phone day and night. And that could be a thing. Like that is what a lot of people have made a lot of money doing. But I think that's not what most people want to do in their business. Like not uh you want to be able to have business that feels good, you like the way that you sell, but it's just it's consistent and it's you know, everyone's kind of coming on this journey, and we're obviously gonna shorten as much as we can, but we're not gonna stay up nights trying to say make the you know the blue pen black. Like it's just this is the reality. Yes. So for the first thing we want to do is have something in place for those unicorns that come through who are just ready to go.

SPEAKER_01 22:37

The three percent, if that if that, yeah.

SPEAKER_00 22:40

So we want to make sure that there is a way to make them an offer, make them aware of what's next really quite quickly, knowing that good old Facebook, the second that they've jumped in and bought your thing, it's now serving them all of your competitors' things. So things just got very loud for this person in this state of, do I want to do something else? Do I, you know, is this the right coach for me? Is this the right next step for me? So we want to make sure we've got something quite soon out of the gate. So usually um after someone has purchased a low-ticket offer, we have like a three, three emails that we always, sorry, a lie, four emails that we always send. And then that leads into what a a second part of the funnel. So we always have three emails going out, which is basically reselling them the thing they just bought. Yep. Because you want them to consume it. Yes. You want them to actually use it, open it, read it, whatever it is. Otherwise, you know, you you haven't had you've missed that opportunity for them to get that bit of trust. And also I feel like they end up with feeling like they've got a bit of homework from you. Yeah. Like there's something undone, which just gets in the way of them choosing to do more. Yes. So we want to get them to do that. And then we have what I call like the pivot email. So that's all been related to whatever it is I just purchased. But then we want to kind of bring them back and remind them, like, well, if if you bought this thing or you were interested in this thing, from my experience, that means you're probably actually looking to solve this problem. Yes. And we start to speak to them about that. And so that just helps to sort of like shift their focus to or just illuminate their, I guess, their attention on what is that next bigger problem that you can help them with. And then I would put them into a sequence to, and that can look like many different things. It could be a VSL, it could be a straight-up webinar, it could be even just a content series where you're inviting people to apply. Like it's sort of everyone has their own preferred ways of selling something more high-ticket, and that sort of that call to action can apply regardless of what happens first.

SPEAKER_01 24:45

I'm finding so much success with VSL funnels for clients at the moment because, and I so I love that you spoke to that. And I don't know if you're finding this too, but there's something about the consumption of a VSL in their own time with it having enough like meat in terms of good case studies, if it's done really well, to encourage someone to go on and take that next action. And I also wonder if it's because they're so used to being sold high ticket without a VSL that people that are using VSLs right now, they're just like, it's almost just like such a quick win for them.

SPEAKER_00 25:19

Yes. And so much easier to put together than a whole like singing and dancing 11 hours. That's true. That's probably like a good starting point for anybody because it's like ticks all the boxes of not super difficult to create. People seem to be happier to actually consume them. So they're also usually not a whole hour long. No. So you can kind of fit them in.

SPEAKER_01 25:41

15 minutes, two times speed.

SPEAKER_00 25:42

Yeah, yeah. I've seen other people have really good success with like private podcasts and things like that. I think all of those, there's they're all a version of a giving value, letting them experience some time with you, and then making an offer. So that I I feel like all of these are great options, depending on probably what people maybe had good experience with themselves or have maybe feel more confident, sorry, confident in actually creating. Yeah. Yes. And then that's gonna get some people through. Right. So that's gonna be your those are gonna be like those, like the cherry on the top people.

SPEAKER_01 26:17

Yes.

SPEAKER_00 26:18

And then what about the other 98% of people? Right. So then we kind of have to have two things. We have to have some kind of like live promo schedule that feels good because these people are now like gonna be popped on your list and we need to, you know, re-engage them, reactivate them, get them excited, and then hopefully that matches up with the time that they are feeling ready. But you can also have things, and I feel like the tech is so close right now to us being able to do some insanely smart things. Like it's it's a bit too complex to set up at the moment, but it's like minutes away from being able to do it. But we love having something which we call like a VIP launch funnel or like a secret funnel, which basically gets triggered based on like you can either do it manually. So I know some people will do, like, we have clients who they look at like the last 30, 60 days, who are the people who've been the most engaged? Yep. Maybe we pop them through this automated sequence where they get an invitation. Or once the tech kind of catches up, there's going to be able to be options where you're just gonna say, tell the tech, like what are the buying signals? Like, what are the signs that someone is actually more interested? Is it the fact that they've gone back and read some old emails? Is it that they are clicking through and listening to the podcasts? You can see that they're like clicking around on the side a bit more, maybe the visit sales page a couple of times, and you can activate something that way as well. So there's so much fun stuff you can start to do with the more premium sales specifically because you do have that mindset of it, it's this, it's about creating this kind of like longer game, like longer relationship, and being able to customize it a bit more and kind of just make give these like, and none of these have to be pushy either. We're not talking about you've got a 72-hour big flashing countdown banner or anything like that. It's just being able to say this person looks like they're interested, looks like they they want to buy. Let's give them, let's give them that opportunity. Yes. And then it's a win-win for everybody.

SPEAKER_01 28:25

I love as well. So the way that I'm teaching, like selling your mastermind in particular this year is through live workshops. And I've got like a process around choosing free or paid, but I'm such a big fan of live paid workshops at the moment for all the reasons that you said initially when you were speaking about LTOs. Like the theory is the same, right? You pay, you pay that low cost, you're more likely to buy again sooner. It fast tracks people, it gives them the small win in something that is going to be like the precursor to that different, bigger next problem, like all of that. And what I love about what you just said is that this is where the LTO works really well with like a live workshop funnel. So say you're running like a monthly paid live workshop, which is a funnel that we're gonna do for the rest of this year. If you've got your LTO ticking over as the thing that's also leading people through, it almost, because I've been thinking about it as you know, you can have the lead magnet strategy, or you could just have that as your way to actually get people into the paid workshop. If you've got two of those things pre-mastermind, like what epic value and opportunity you have for people to get really warm to your work really quickly. Oh, absolutely. Yeah. We you're almost you need to build out a strategy for it's like it is like it's like the loophole strategy. It's like this paid loophole, then this paid loophole. And it's at this point in the podcast that we're losing people, and then it's like, what are you two talking about? Um, but I really love that because I always think about it as stacking funnels and then seeing like how they're gonna weave into one another to get to the ultimate outcome. And I don't think I've heard anyone explain a low-ticket offer funnel and a paid workshop funnel working together in that way you just described.

SPEAKER_00 30:19

They work beautifully together. Yeah. I actually saw someone the other day, and I haven't tested it myself, but I was like, oh, this is kind of genius, who is running like a regular um paid workshop. Yes, running a low-ticket offer. And her order bump is, do you want a ticket to my upcoming paid workshop? I was like, that's genius. Yes. Like you could see the how deliberately these are actually working together.

SPEAKER_01 30:41

Yeah. Yeah, totally. Love that. I think that's like our next strategy. Everyone that's listening, you just got like a maybe like a $300 workshop worth of value from that. So I'm just thinking about that, like almost the best way for us to close this out. We've talked a funnel from low to high, we've talked about the approach, we've talked about your offers, your messaging. Is there anything like, I guess, the the big takeaway for this? Like if there was anyone listening who's like, I want to sell out my mastermind, I want to use these approaches, like, where do I start with this? What would you, what would you give as the key takeaway or biggest thing for them to do or not do?

SPEAKER_00 31:20

I think the biggest thing, and I know it's so tempting when you hear, like, we've talked about multiple different strategies and things you can plug in is to figure out like which one is going to give me the better like ROI right now. Like which one is gonna be the one thing that's going to actually move the needle the most. And just be prepared to spend a bit of time on it. Yeah. Because the difference between something that works exceptionally well and completely changes your business and that thing that you tried that one time, it didn't quite work out, and then you moved on to the next thing. Like you could have been a week of tweaking away from it. So I think it's the while we want to do all of these things, and I'm sure there's people who have been listening to this who've like literally drawn out this whole thing and like going to do this this week, this next week, this the week after. Actually iterate. Just take yeah, just take a breath. You don't need to get it all done in a month or a week. Like if you set this up over a year, you and gave each, you know, each of these things like the attention and time it deserves, your business would look completely different. You are in the 1%. Yes, because nobody, because that's the bit. I think that's like the the that's like the secret that no one wants to do because it's not fun. Yes. And as soon as you try something and you go, that didn't quite work, all the stories come up, like I'm not good enough, this won't work for me. It was a lie, rah rah rah. And then you just see the next shiny thing and you get your little dopamine and like, well, that thing will work. And so I can forget about that and I move on.

SPEAKER_02 32:48

Yes.

SPEAKER_00 32:48

But if you can stay in that discomfort and go, well, okay, what can I, what's the thing I need to learn here? Like, where is it? Is it a skill gap? Is it a time gap? Is it a what like how can I fit plug that piece by piece and just be okay with being a learner here? Yes.

SPEAKER_01 33:05

You will completely change your business. I think that's such great advice, especially for LTOs. I think that it's so much easier to get dopamine from live funnels, and it's so much harder to sit and iterate something like a low-ticket offer and the stories come up around this is only $27. Why is it taking me so much time? Like, how is this ever going to be profitable? But, like you say, if you get that right, like the payoff over years for not just that particular offer, but also the skill of knowing how to create something low-ticket that feeds your business, like the payoff of that is just enormous. So I think that's such incredible advice. Thank you for sharing that.

SPEAKER_00 33:44

Oh, my pleasure. And to be honest, I think the dopamine is very similar for the $27 sales. I just something about sales notifications. It doesn't say matter what it says, makes you go, yes. So hold out for that feeling. That makes it worth it.

SPEAKER_01 33:58

Thank you so much for sharing on this. I appreciate it so, so much. Love having you here.

SPEAKER_00 34:02

My pleasure. Thank you for having me.