Who Actually Does What Around Here - Mastermind Edition with Nivek Harrison

We’re diving into the all-important topic of role clarity within your business - especially when you’re collaborating closely with an Online Business Manager (OBM). Joining me is Nivek Harrison, who has been a driving force in my business as both OBM and co-coach inside our mastermind for the past seven years.

Together, we’re breaking down the exact division of responsibilities and exploring how we seamlessly co-coach to support our clients inside the Scalable Freedom Mastermind. We’ll share our systems, communication strategies, and the boundaries that allow us to work efficiently, move quickly, and deliver exceptional results for our clients.

You’ll learn:
00:00 Clarifying roles for project success
03:32 How we work together on funnels and launches
07:02 Working with a support coach effectively
11:17 Planning projects and setting timelines
12:33 How we organise and assign tasks
20:13 Managing client communications
26:45 Building trust in co-coaches
28:45 Practical advice on role delineation

If you’ve ever wondered how to effectively lead your team or want actionable insights into creating clearer roles in your business, this episode is for you!

LINKS:

FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026

Connect with Ellie on Instagram: https://instagram.com/elliehswift

Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter

Watch on Youtube: https://www.youtube.com/@elliehswift

Keen to work together?

1. Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model
2. Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

Transcript

SPEAKER_01 0:00

I'm really excited for this episode today because essentially what we want to do is make this episode one that is going to be really useful for you if you are wanting to know almost like where the division of things is between you and your OBM in your business. So we've titled this like Who Does What Around Here, Mastermind Edition. We're going to talk about your two roles. We're going to give this is like a very Virgo setup episode. It's so good. We're going to do two different contexts. We're going to talk about who does what around here in the context of setting up a new sales funnel. And then we're going to talk about who does what around here in the way that we navigate the relationship as being co-coaches inside our mastermind. So, you know, for anyone who's listening to this who is a new listener, you've just come across this podcast, you don't know us as well. Context of this is that Niv has been online business manager inside the business for about seven years. And you're also co-coach inside the mastermind for how many years?

SPEAKER_00 1:00

I don't even know this one.

SPEAKER_01 1:01

Four or three or four? Yeah, something like that. Three or four. Three or four. Should go with that. And so we like straddle those different roles inside the business. It works really, really well for us. Obviously, I love it. Now clients love it because you're always coming from the perspective of knowing Swift Ventures and being such a big part of Swift Ventures. Okay, so let's talk about who does what around here when it comes to sales funnels. So ultimately, the the context of this first one is like we're setting up a new sales funnel, whether that be a live launch or whether it be like an ongoing, you know, workshop style funnel, or if it was a low-ticket offer funnel or whatever it is, like anything. And we've purposely made it broad like this, so that you know, okay, if I've got a sales problem or I'm setting up or wanting to make sales more efficient or more effective, and I'm setting up a new sales funnel. How do I go about that process inside the business? Who does what? Can you share why you think this is really important? Because I like I I think that it's really, really important for you to be given a lot of context at the start. I'll share a little bit about what I bring to you in a moment, but I just want to know like why is it important for you? Like, why do you wish more people knew this?

SPEAKER_00 2:18

I think I wish more people knew this because being really, really clear on like whose role starts and stops where is so instrumental to you actually moving through any project. Like whether that is a launch, a sales campaign, a website build, like it's it's irrelevant what the project is. Knowing whose role is responsible for what parts of the process is really, really important. And I think it's one of the things that allows us to move really quickly as well because we are clear. I also think for people listening, you know, there's a lot of blurred lines in the online space of what a VA does, what an OBM does, what your role is as leader, CEO, owner of the business. And so I think seeing how other people do it is really helpful context to know like, how could I possibly be leading my team? What information should I be sharing? What should I be owning?

SPEAKER_01 3:06

Okay, well, that's really good context because my role at the start of any new sales funnel sets the sets the tone for the entire project and is like the most important. So as founder, my job is not more important, but the biggest. And I have the most responsibility because I'm responsible for the outcome. Yeah. And so I know that I need to essentially bring you all of the strategic thinking. So let's just say we're setting up a new like live workshop funnel for the mastermind model. I'll just use that as an example for specifics in my mind. I know that it's my job to bring you the cadence of that funnel, exactly why we're implementing it in the business, the overall goals for the business, what it looks like in terms of how much revenue we want to generate. Even if I want your buy-in to run some numbers, that's fine. But I need to be able to give some direction around that. I what need to be able to share with you the exact strategy, the creative, the messaging, uh, the process, the timeline. Like, and by the way, I'm not sharing any of this, you know this already, but I'm not sharing any of this to minimize your job because your job is massive and we're gonna get into that. But I really want to highlight like all of that is my responsibility up front.

SPEAKER_00 4:33

And I think that's a really important piece to talk to because at the end of the day, we can't outsource that responsibility to our team. And where I've seen that happen is usually where we find those friction points of like that frustration with a contractor because you didn't get a result. And it's like, cool, but the result at the end of the day sits with you as the business owner. Yes. Like that's just the reality.

SPEAKER_01 4:54

Yes, exactly. And so oftentimes what I see is that if we want to outsource any of that initial strategy, it's because we're not feeling confident. And we, you know, for example, like working with you, like you're a very experienced online business manager at this point who works with like really experienced businesses. And so I imagine if someone were hiring you tomorrow, it would be so easy for them to be like, I want to bring Niven on the strategy. And there's nothing wrong with asking your views on that, but there's a big difference, right, between making you responsible for those people.

SPEAKER_00 5:33

Do you want to speak to that a little bit? 100%. Because it's it's actually something I really do love about being in this OBM role is that I straddle the strategic side. Sometimes it's a little bit of a coaching hat. And then there's a very practical hands-on delivery operations role, right? At the end of the day, my expectation of working with clients is that you own the strategy for your business and you're creating a space where I can give you input based on my experience, based on what I'm seeing as trends, based on what I've seen work for other people, other niches, other industries, other team members that we have in the agency. Like I genuinely do have this experience to bring to the table. So I want you to use it.

SPEAKER_01 6:12

And I didn't speak to that before, but like when I'm bringing that to you, usually we'll have a call. We rarely have calls, by the way. We rarely have calls. We should talk about this. Yeah, we really should talk about this. Um, it's true. Let's let's like circle back to that. Oh, circle back. We're gonna come back to that. But it's true, like whenever I'm sharing the strategy with you, I mean, I the way I'm thinking about it is I want your buy-in, I want your excitement, I want you to be so on board with this. If you're not into it, that's a problem.

SPEAKER_00 6:47

Yeah.

SPEAKER_01 6:47

Um, and so it's always a this is what we're doing with confidence. And I will say as well, like for anyone that's listening, if you're like, how do you go, how do you share that strategy confidently? Remember, this is where your coach is really important. Yeah. Like you work with your coach beforehand to ensure that you're comfortable with your strategy. Now, the coach-client relationship is a whole other one entirely in that you want to take your side of things to the coach to get the best outcome. But strategy-wise, your coach is absolutely gonna support you with that. If they're not, get another coach. Like that is that is where they're gonna really shine with you. And so, you know, I come in, I share it all. And can you like actually tell me what you hear? Because I know I do some version of like, tell me your thoughts on this, but I'd love to hear like what you love, like about how maybe I do that so that it's useful. Perfect.

SPEAKER_00 7:41

I think if I think really practically about what this looks like, usually as you're sort of in the very early stages of planning a funnel, a campaign, whatever it might be, there's usually a voice note that you'll send me with like this is what I'm thinking. How does this feel? How does this sound? Is there anything I need to know? And often that's very high level in terms of are there dates blocking us? Yes. Are there things I need to know? Am I hitting the mark here? Or am I missing something really obvious? So that'll be the first thing. And yes.

SPEAKER_01 8:06

So I'm asking it as like a sorry, I totally know your theorem. Like, want to build on that because it's so good. You know, it's very much a like, this is what I'm thinking. I want to bring you in early. I don't have all the answers yet. Oftentimes you actually come back to me and you ask me questions, and I'm like, I don't know, I don't know, I don't know. And that's not wrong. And I just don't want to confuse anyone here where it's like they have to know everything. Like that is not it. It's more that you want to be able to confidently articulate that strategy and then be able to say, I don't know, I don't know, I don't know. I saw Amy Porterfield post a reel the other day where she was like, I said I don't know about 10 times to my mastermind room the other day, and it was like the most freeing thing for everyone. So remember, you don't have to know everything, but it's your job to find out. Correct.

SPEAKER_00 8:49

And I think that's so often where the conversation goes is like, oh, I'm not sure yet. Let me take this back to my coach and I'm gonna come back clearer. Let me sit with this for a little bit longer and I'm gonna come back clearer. So it's usually some version of that. And then from there, you create really great Google Docs when we're heading into a launch. When we're heading into any sort of campaign funnel, project strategy is my thing. Correct. You create these really great docs. You'll usually send it to me and you're like, let's get on a call to talk through it together.

SPEAKER_01 9:17

Yes. And it's probably worth noting like my last corporate job before I started my business was literally head of strategy. So that is like my strength. You are a master strategist. Thank you. That's really kind. Um, but again, the reason I share this is because I don't want anyone listening being like, oh, that is really hard for me. It's like, that's okay. That's where work with your coach or like get the outline to where you need it. And then if you've got a good OBM, they'll ask questions and that will help you flesh it out. But the whole thing here is like, don't outsource the strategy to your team can't take on that responsibility.

SPEAKER_00 9:53

It's your job to work it out. 100%. You're not coming to me going, what format should this take? What's you know, what's the messaging for this live workshop we're doing? You're coming in very clear on this is exactly how we're gonna sell this offer. Yes. And then it's my job to reverse engineer the steps to make it happen.

SPEAKER_01 10:10

Yes. And I would say that when I look at our clients and the reason our clients are so successful, it's because of this.

SPEAKER_00 10:17

Yeah.

SPEAKER_01 10:18

Every single day, they're really clear on what am I taking to my coach? How am I, and you know, we're in a time where in the online space, you've got to be dynamic. You'll be moving things around, you know, mid-launch process, mid-funnel pro like that is happening constantly. And I think about our clients, like, I've just got Tori in my mind at the moment. And I think about the way she brings in questions and then the way she's taking that to her team. It's like that is what creates that success. So being able to really be nimble and know that ultimately you are the one who's like, okay, I'm over here working at how we're gonna change things strategically, and then I'm gonna go in and break my team. Yeah. So, so that we've we've talked a lot about that initial part. It's the part that kind of ends up taking less time, but really is almost like the most important thing because it sets the scene. Yeah. Then I hand that to you. And what do you do? Because I know it's a lot. And like I just happen. I and that's where I honestly am just like over to you.

SPEAKER_00 11:14

Over to you. Like, tell us, tell us what you do. I love this. So usually on that call, we'll go through that together and I'll be like, questions, unknowns, like what what else do I need to run forward with this? Then the first thing we always look into is like, what's the timeline we need, particularly if we have like other contractors, team members that we need to bring in. So when they're the key dates that we're always thinking about, because we don't want to be in a place where we're being super reactive, like very last minute, we need this tomorrow because we forgot to bring you into the process earlier. Like that's our worst case scenario, right? So we plan based on that. And then I take all of that information, the strategy, the timeline, all of that, and turn it into our project plan in Asana and start literally assigning tasks to you, to myself, to Tammy as our VA, to our design team, to our ads manager. Like these are all the pieces of the puzzle. Here's who needs what by when. Now I say that we're not starting from scratch every time. We have some really great templates. We've been doing this for a long time now. We can rinse and repeat a lot of things. I can literally just duplicate a project and 90% of it is there. Exactly. We give these templates to our clients. Yes. And then we're just finessing the things that are different or unique this time. And then usually I'm going back to you with like, okay, well, this is what I need from you and when.

SPEAKER_01 12:34

And then I just move tasks around based on my schedule if I need to. Yeah. So really, like that, once I always exhale once we've done that part, because I then I just feel like we're in it and we know, and a lot of the decision making's done. Because that's the really time-consuming bit for me, is a lot of the decision-making process around why we're doing what to get the best result. And then it's just a case of us getting in there and doing the tasks. And so we know in terms of like who does what role, we're clear on our role definition. And ultimately, like if there's any ambiguity in terms of who does what inside of the rollout of those projects, that's a sign that you need to get some clarity around your roles. Like, I know that I'm basically doing all the creative. I'm responsible for all the messaging, the copy, all of that. And that's my role within the business. A lot of that I can outsource. There's seasons where I do outsource components of that. For the most part, I take it, I love it. And you are responsible for more like contractor relationships, timelines, process, you know, all the tech things, like like everything speaking to each other, um, keeping that baby on the train.

SPEAKER_00 13:45

Yeah, absolutely. And I think that's where it is really important because not every relationship is going to look exactly the same. You might have a copyright, you might have a copywriter on your team, and therefore you're not doing the creative as much. You might not have a designer. So more of that is bought in-house. That might be things that you own that maybe your OBM doesn't, and you don't have anybody else who can pick it up. So I think it's it's really important to be clear on like who is in your team, what are their skills, where do they fit. Yes. And the reality is as the business owner, the things that don't fit are back on you.

SPEAKER_01 14:15

Yes, a hundred percent. And then I need to work out what that looks like. Okay, anything else you want to add there? Because I want to talk a little bit about client work now.

SPEAKER_00 14:26

I think the only other piece is that like when we get into the actual like we're within that funnel within that launch. My role is to bring you data so you can make really informed decisions. Yes. And I think this is important to talk to because sometimes we get it wrong. Sometimes we launch something and it doesn't work straight away and we need to pivot. And so my job is to bring you that information. One, so that you're not making a purely emotional decision. And two, so you have the full context of like, well, what is actually happening so that we can decide what needs to change.

SPEAKER_01 14:59

Definitely. This is so important. So when we are, you know, when we are and they're like, okay, we're doing it, it's out there. Maybe, you know, we've got a limited time availability of something, we know that we're working with data quickly. And so that is, yeah, that is when timing, again, we still have the like this isn't an emergency room, but that's only because everyone knows that they need to be nimble and quick in their roles, because we're in a dynamic industry. And if it's dynamic launch, like that's just the reality. And so, yes, making it really clear to your OBM, like if you know I need data like every 24 hours, and you only know that because you've spent a lot of time in this game. Yeah. Like if you hired somebody, for example, I can think of, you know, another peer I know who recently hired someone, she brought her in not because she'd worked in online before, but because she was an amazing executive assistant. And she was just really clear on like, I know she's gonna thrive in this role, but it's gonna be my job to explain to her like quirks of this industry. And so she was like, when we're in like a cut open period, this is the timeline of when I need stuff from you. And there's an urgency here.

SPEAKER_00 16:05

Yeah, there's there's an urgency, but it's not urgent because it's planned for. Exactly right. And it's also like that clarity of, you know, hey, Niv, we're gonna run a masterclass on this date. Can you make sure, like, are you available at the same time so you can be on live with me? Like, we're so explicit about what we need from each other throughout the process.

SPEAKER_01 16:22

The the one that we're about to run, I literally had that as a midnight thought the other day that I haven't asked you that question yet. But I think benefits of working together long enough, you would just tell me. It's in my calendar. Yes, great. But like this is it's true. Like, that is my job. And if I was like, shit, I haven't asked you that, and you were like, I'm actually not, I'd be like, that's on me.

SPEAKER_00 16:43

And this is where boundaries come into it. You know, from my side as a contractor, it it can be so easy to fall into a like, yes, no matter what, like, I'll make it work, I'll make it work, I'll make it work. And I see a lot of contractors do this, and it's where they get into this place of being really burnt out. I get to hold my boundaries of like, well, actually, I already have something on and you didn't really enough. So I can't make this work. Now we're at a stage where we're like, if the date doesn't work for both of us, we'll shift the day. Exactly right. But it's really important that you're communicating those things rather than just assuming that your team know exactly what to hold. Totally.

SPEAKER_01 17:17

Totally. Okay, so love that. Feel like we've wrapped up sales funnel process. This second one that we're gonna talk through is a lot shorter, but I just wanted to touch on it. We're gonna jump for a second to your role as co-coach inside the scalable freedom mastermind. So, uh, can you tell us, like, or or or we can riff on this together, obviously, because it's like two-way, but just want to share a little bit about our process of how we support our clients because we have it fed back to us and it's actually asked us a question so often from our clients. Like, how do you both just seem to know everything about us at any one time? Like, what's our system around that? We have lots of systems around that.

SPEAKER_00 17:58

We have lots of things that work together. I think, firstly, is like being really clear on what your expectations of a co-coach are. Because yes, it's very easy to be like, I want you to come in on a Wednesday and I want you to run these types of calls, and I want you to do these things in Slack or Circle or wherever your community is. But if that's the only expectation you set, that person's then not keeping an eye on the other six days of the week.

SPEAKER_01 18:20

To be really clear, I am paying you in that role so that you're in touching it to some extent almost every day. Yeah, like one every week, right? Correct.

SPEAKER_00 18:29

And then, like, that's the expectation is that the conversations I'm not directly a part of, let's say in our Slack channel, I'm still reading those so that we've got the full context. And I know you're the same with the conversations I'm having with clients. Like we are literally looking at everything. So that is the one is setting the expectations in terms of practically what that looks like. We have a master doc. We love our master doc.

SPEAKER_01 18:52

It's so basic. It's so basic.

SPEAKER_00 18:54

I feel like everybody wants this template, and I'm like, it's a table inside a Google Doc, and I wouldn't even make it any fancier. I was having this conversation with another client recently because she's like, we've got this whole air table set up, and I'm supposed to put client notes, but it's so clunky. I'm like, it's clunky. So you're not gonna use it. So can we make it easier? Here's a Google Doc.

SPEAKER_01 19:11

You actually literally, so you actually literally asked me. You were like, hey, would you mind if like you know this other client that I work with? Like, is it okay with you if I share this? Knowing for well that it would have been so fine if I didn't. And this is like good boundary if you're listening to this as well. Like, I just trust you so much with that. Like, I was like, thank you so much for asking me. Yeah, totally happy for you to share that. Like, that's our vibe.

SPEAKER_00 19:34

Also, like we really can't like, yes, you know, it's a template, it's something we share with our client. But also, it's can we share something a bit better? Like, can we table? Like, this is how complicated it is sometimes. And I think we so often feel like our systems, our tech has to be fancy in order for it to be like legit. Yes. And so we overcomplicate things. This is the simplest table in the world inside of Google Doc.

SPEAKER_01 19:57

Yeah, we share it with our mastermind model clients, and I think they're probably often really underwhelmed. Right.

SPEAKER_00 20:02

But like use it because it works.

SPEAKER_01 20:04

Totally. And then we riff back and forth in Slack a lot, right?

SPEAKER_00 20:07

Yeah, so we have a separate space. I think this is important if you've got any team member who is wearing multiple hats. Yes. We have a separate Slack channel specifically for client conversations, and that's coaching conversations. So that is also separate to conversations around onboarding, offboarding, resigns. That happens elsewhere as well. So we have a coaching channel where we bring ideas, we chat during the day before we go back to clients of like, hey, what are your thoughts on this? Here's how I would respond. Can I get your insights? Can you jump into this conversation? I think you'd be better placed to answer it than me. Like, we're having those conversations a lot. We're briefing and debriefing before and after calls. So there's so much comms going on. And I don't say that for it to be like an overwhelming thing because it's not.

SPEAKER_01 20:50

It's not. And if anyone's listening to this, like, how do you get deep work done? It's like, I mean, it's like like 30 minutes of the day. Yeah. We're really specific about it. Yeah. And we're not like, hey, are you there with me right now? Like, yeah, it's very rare that we're actually like if we're ever in there together, our risk is that we start chatting and then we're like, bye!

SPEAKER_00 21:09

Yeah, like got things to do. Like, I know there's a there's a task in Asana for you, and it's literally labeled as a five-minute task to brief me ahead of any one-to-ones I have during the week. Yes. And for me, like on the flip side of those, I have those one-to-ones. Part of my process in that hour that I've got for those one-to-ones is it's for for our mastermind, it's a 50-minute call. That final 10 minutes is me updating our note stock and sending you, usually somewhere in the vicinity of a one to two minute Slack message of like, this is what we talked about. Yes, these are the next steps for this client. This is where we're we're going from here.

SPEAKER_01 21:41

And I will say you're better at the communication than I am. I'm the one who forgets sometimes. However, I I know that the expectation is on me. Yeah. You know, so so I'm not absorbing myself. I think I need to do this better. But I also am like, I never expect Niv to have. To show up if she doesn't have the information.

SPEAKER_00 22:02

Yeah.

SPEAKER_01 22:02

So if I know that I haven't shared something with you and you can't support that client, it's like, well, it's my job that I have to because I didn't share it with Niv.

SPEAKER_00 22:11

And like practically there'll be times where I'll be like, I know you had a call with this client today, and they're asked a follow-up question in Slack. We haven't debriefed yet. Totally. Jump in and have that conversation because I don't have the context yet. And that's totally fine.

SPEAKER_01 22:24

Yes. I think it's worth adding here because this is a question that comes up all the time, especially inside the mastermind model, is like, what happens if you I get it. It's like, what happens if your coach coach goes in and coaches in a way that you would never? Yeah. What happens?

SPEAKER_00 22:41

What happens? I love this question because I mean, one, we're so aligned like 99.9% of the time. And still there'll be moments, and like I know from my side there'll be moments of like, oh, have I said the right thing? Yeah. Et cetera. Usually I'll catch that before I say something. Usually I'll be like, hey, before I say this. But then we have live calls and stuff comes up on live coaching calls that you can't plan for. So part of that debrief back to you, you'll sometimes be like, oh, actually, can I build on this? Can I add? Can you jump in and add some additional context? I think it would be helpful. It's never a conversation of, oh my god, and if you fucked up, I would never tell them that. How is that gonna make you feel if I ever said that to you? I'd be second guessing everything I say. And like it's it's already wearing a hat as a co-coach, like it's so different to my role as OBM because I am representing you. Yeah, I am joining you in a space that people have paid you for your support and you're delegating a part of that over to me. So I do take it very seriously. And I think your co-coaches should take it very seriously, and if they're not a problem, right? Yep. Like there are times where I'm like, oh my gosh, I need like, am I doing this right? Am I doing this well enough? And so often I'll feed that back to you because I think that's how we get better. I always sense it. Yeah, you know. Yeah. It's really funny. Like, there's been days intuitively where you're like, I feel like you needed this feedback from a client today.

SPEAKER_01 24:05

Yeah, and again, that's just the relationship and like the longevity of the relationship. But it's my job to make you know that you're doing such a great job. And if there is ever feedback, it's always like uh, hey, great job on this, like, oh shit, sandwich you, you know, in like the most appropriate way. We all know that that's what we're doing. We all want it. Like, of course. Um, but it's very rare. And I would add the only other thing I'd add to that, because I think you explained that so well, is every now and again we'll disagree on things, and it's a teaching moment for everyone that that is okay, and there's not one right way. Yeah. So, you know, let's just say, like, I actually can't think of an example right now, but I know that there have been times where maybe like a client on a call goes, Niv told me I should do this. And I'm like, in my head, maybe I'm like, oh, I'd do it differently. And I really want to share this different approach. I might say something like, This is one of those times where like there's a couple of ways that you could do this right now. Love Niv's option, andor you could also do this. And it's that, you know, ultimately we're always sharing and communicating with clients so they can make the best decision for them because that's what a good CEO needs to do, or a good founder, you know, whatever role you're in inside your business. And so I think it's just a really good reminder, too, that there will be differences of opinion sometimes, and you've got to really just pair back that control when you're, you know, lead coach. But at the end of the day, like you're not paying me to be LE 2.0. 100%. And that is like that is not what we need inside the business. The point of bringing in that coach is to bring in someone who has strength in strengths in areas you don't like you say things and share things where I'm just like, amazing. That is your strength. Like you do so many things better than I do. And I love that. Yeah. That's exactly what you want. You know, like drop your ego.

SPEAKER_00 25:57

100%. I think the other important thing there is like we're never having these conversations in front of clients. We're never going, well, Niv's wrong, you should do this instead. Never.

SPEAKER_01 26:05

Never.

SPEAKER_00 26:06

Like you said, we might suggest an alternative, we might add another perspective, but we're never gonna be like, oh, actually, everything Niv said in that message was wrong. Totally. Don't do that. Like that's we're never going to do that to each other because at the end of the day, like that would not only just be so bad for our relationship, it would erode trust on the front end. Is that what I was gonna say?

SPEAKER_01 26:23

Yeah, sorry, just wanted to get in first. It's it's so true. It's like, you know, I I've said this so many times publicly, and I can't say it enough. Like, it's my job to give my clients the opportunity to trust you as my co-coach. So they come in because they trust me, as you said, and then it is my job to really enable the trust in you. Um, and that's really important. And so for anyone that's listening, you need to highlight to your clients how much you trust your co-coach. In fact, leave your ego at the door. I would go as far as to say, like, big up your co-coaches as though they are two to three times better than you.

unknown 27:08

Yeah.

SPEAKER_01 27:08

That is how you want to think about it. That's, I feel like that's my job. Um, I can leave my ego at the door. Like, you know, and you all can. Like the the fears, the worries, what if they were to go work? Like, none of that's gonna happen if you're a good leader running a good business. That's just not it. Um, and if it was, there would be like a learning opportunity there. Like, that is not it with the right hires.

SPEAKER_00 27:30

It's also how, like, we are not in a position where clients wait for you. Yes. And I see this a lot in other spaces where clients cotton on to the schedule of co-coaches, they cotton on to who answers what questions or what days of the week, and they start to wait. They wait for that specific call, they wait for that specific lead coach. That sounds so hard for everyone involved. Right. And it defeats the purpose of bringing support into your business. Like, I think about it, we have an unofficial schedule of how we handle this on what days of the week. Never tell you all. Never tell you, although I'm pretty sure all our clients know exactly what it is. Really? Yeah, I think they do. Dude. I think they know. That's so interesting. I think they know. I like to mix things up though, like just on random days just appear. Like, and as it should be to us. Totally. I mean, I'm always there. Exactly. That's the point. But like, if it was imagine like everyone just holding their questions for a specific day when you're in Slack. Like, what's the point? Totally, totally. And that happens because you've taught them to trust me and my decisions and my opinions and my coaching style.

SPEAKER_01 28:31

Yes. And like if they want overall strategy, we've got a very specific process we introduced this year around the rev weekly reviews by me, which I love by the way. It's so good. Um, so yeah, it works so well. Okay, anything you want to add to that? I don't think so. I think we've covered it. I think so too. I really loved this as being like more of that practical episode. I'm really hoping that everyone feels like they've got that, you know, they can take from this, okay, I know exactly what it looks like to delineate my roles, both obviously with OBM and also with CoCoach.

SPEAKER_00 29:00

So good. Very good.